Future Shock victims

Here is an excerpt from Future Shock, by Alvin Toffler about victims of future shock (a personal perception of “too much change in too short a period of time”) that I found super interesting, mostly because of the corollaries to particular people and industries today:

An unknowing victim of future shock, The Denier sets himself up for personal catastrophe. His strategy for coping increases the likelihood that when he is finally forced to adapt, his encounter with change will come in the form of a single massive life crisis, rather than a sequence of manageable probems.

A second strategy of the future shock victim is specialism. The Specialist doesn’t block out all novel ideas or information. Instead, he energetically attempts to keep pace with change – but only in a specific narrow sector of life. Thus we witness the spectacle of the physician or financier who makes use of all the latest innovations in his profession, but remains rigidly closed to any suggestion for social, political, or economic innovation. The more universities undergo paroxysms of protest, the more ghettos go up in flames, the less he wants to know about them, and the more closely he narrows the slit through which he sees the world.

Superficially, he copes well. But he, too, is running the odds against himself. He may awake one morning to find his specialty obsolete or else transformed beyond recognition by events exploding outside his field of vision.

A third common response to future shock is obsessive reversion to previously successful adaptive routines that are now irrelevant and inappropriate. The Reversionist sticks to his previously programmed decisions and habits with dogmatic desperation. The more change threatens from without, the more meticulously he repeats past modes of action. His social outlook is regressive. Shocked by the arrival of the future, he offers hysterical support for the not-so-status quo, or he demands, in one masked form or another, a return to the glories of yesteryear.

Finally, we have the Super-Simplifier. With old heroes and institutions toppling, with strikes, riots, and demonstrations stabbing at his consciousness, he seeks a single neat equation that will explain all the complex novelties threatening to engulf him. Grasping erratically at this idea or that, he becomes a temporary true believer.

The Super-Simplifier, groping desperately, invests every idea he comes across with universal relevance – often to the embarrassment of its author. Alas, no idea, not even mine or thine, is omni-insightful. But for the Super-Simplifier nothing less than total relevance suffices. Maximization of profits explains America. The Communist conspiracy explains race riots. Participatory democracy is the answer. Permissiveness (or Dr. Spock) are the root of all evil.

Although it may be ironic that this may be super-simplifying, I find it interesting that I can quickly think of lots of specific people or entire industries that embody each of these characteristics almost fully. Feel free to use the comments space to make your own connections. And if you haven’t read the book, I highly suggest it.

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